Introduction
This Privacy Policy describes how VD RETAIL VISION ENT and its affiliates (collectively “VD RETAIL VISION ENT”, “we”, “our”, “us”) collect, use, share, protect, or otherwise process your information / personal data through our website https://149store.com/(hereinafter referred to as “Platform”). You may browse certain sections of the Platform without registering with us. We do not offer any product/service outside India and your personal data will primarily be stored and processed in India.
 
By visiting this Platform, providing your information or availing any product/service offered on the Platform, you expressly agree to be bound by the terms and conditions of this Privacy Policy, the Terms of Use, and the applicable service/product terms and conditions, and agree to be governed by the laws of India including but not limited to data protection and privacy laws. If you do not agree, please do not use or access our Platform.
 
1. Collection
We collect your personal data when you use our Platform, services, or otherwise interact with us. This includes information provided during sign-up/registering or using our Platform such as name, date of birth, address, telephone/mobile number, email ID, and/or any information shared as proof of identity or address.
 
Sensitive personal data may be collected with your consent, such as bank account details, credit/debit card information, or biometric data (e.g., facial features or physiological information) to enable certain features when opted for. All such data is collected in accordance with applicable laws.
 
You may choose not to provide information by opting out of certain services or features. We may track your behaviour, preferences, and other information you choose to provide on our Platform, which may be compiled and analysed on an aggregated basis. Transaction information may also be collected when using third-party business partners, whose privacy policies will apply when they collect your personal data directly.
 
If you receive a call or email claiming to be from VD RETAIL VISION ENT requesting sensitive data like your card PIN or net/mobile banking password, do not share such information. If you have already revealed it, report it immediately to an appropriate law enforcement agency.
 
2. Usage
We use personal data to provide services requested by you. For marketing purposes, we will provide you the ability to opt out. We use your data to assist sellers and partners in fulfilling orders, enhance customer experience, resolve disputes, troubleshoot problems, inform you about offers and updates, customise your experience, detect and prevent fraud, enforce our terms, conduct marketing research and surveys, and as otherwise described at the time of collection.
 
Please note that access to certain products/services may be affected if permission is not granted.
 
3. Sharing
We may share your data internally within our group entities, corporate entities, and affiliates to provide you services and products. These entities may market to you unless you opt out.
 
We may disclose your data to third parties such as sellers, business partners, logistics partners, payment service providers, and other relevant third parties as needed to provide services, comply with legal obligations, enforce agreements, facilitate marketing, or prevent fraud and illegal activities.
 
We may disclose your data to government or law enforcement agencies if required by law or in good faith belief that such disclosure is necessary to comply with legal processes, enforce our terms, respond to claims, or protect the rights and safety of our users or the public.
 
4. Security Precautions
We adopt reasonable security practices and procedures to protect your data from unauthorised access, disclosure, loss, or misuse. We use secure servers and adhere to security guidelines. However, transmission of information over the internet is not fully secure and inherent risks exist. Users are responsible for protecting their login and password information.
 
5. Data Deletion and Retention
You may delete your account through your profile settings. You may also write to us for assistance. We may delay deletion if there are pending grievances, claims, or services. Once deleted, you will lose all access to your account. We retain your data only as long as necessary for its purpose or as required by law. We may retain anonymised data for research and analysis.
 
6. Your Rights
You may access, update, and rectify your data through your account settings on the Platform.
 
7. Consent
By visiting our Platform or providing your information, you consent to the collection, use, storage, disclosure, and processing of your data as described. If you provide data relating to others, you confirm that you have authority to do so. You consent to us and our partners contacting you via SMS, messaging apps, calls, and/or email for purposes specified in this policy.
 
You may withdraw your consent by writing to our Grievance Officer, mentioning “Withdrawal of consent for processing personal data” in your subject line. We may verify such requests before acting on them. Withdrawal will not be retrospective and may limit services provided to you.
 
8. Changes to this Privacy Policy
Please check this Privacy Policy periodically for changes. We may update this policy to reflect changes in our practices. We will notify you of significant changes as required under applicable laws.